Start with the buyer's questions
Define who the page serves, what problem it solves and the next action. Use specific service descriptions, suitable use cases and evidence you can substantiate. A short homepage can lead to deeper pages explaining scope, integrations and delivery. Clear headings help people scan and make the page easier for search systems to interpret.
Compare deliverables, not a headline price
A company profile, online store and customer portal have different requirements. Ask a developer to list page types, content work, languages, editing tools, integrations and testing. Include domain, hosting, maintenance and third-party subscriptions in the budget. TCT scopes pricing around the agreed work; another company's starting package is not a TCT quotation.
Build search access into the pages
Publish useful text in the page HTML. Give each page its own title, description and canonical URL; link related pages and provide a sitemap. Keep organisation details and social profiles consistent. Structured data should describe visible facts. Do not add fabricated reviews or claims to make a search result look stronger.
SEO, AEO and GEO share a foundation
Google says its existing SEO practices apply to AI features; no special AI file or markup is required. Provide direct answers with enough explanation, sources and context for a reader to assess them. Check crawl access and search indexing. Asking an assistant to search for your brand can measure visibility, but does not force it to index or recommend you.
Use a real launch checklist
Test navigation, forms, error messages and mobile layouts with a keyboard as well as a pointer. Check loading speed, reduced-motion behaviour, broken links and sharing images. Confirm who receives enquiries and who updates content. After launch, use available search and analytics reports to identify useful improvements instead of treating a score as the whole outcome.